As copywriter for luxury hair salon Paul Edmonds London, I produce weekly blog posts, interviewing staff for expert-led features on hair and beauty topics. Alongside targeted newsletters, the in-depth blog posts engage customers, drive traffic to the website and promote product sales.

Skincare for hair: Why you need to exfoliate and moisturise your scalp

The salon's scalp health expert advises on how to create a soothing scalpcare routine.

Frizzy hair FAQ: 4 common myths debunked and solutions for defrizzing

Expert advice on why frizzy hair happens, how to prevent it and the best smoothing and hydrating hair products.

Grey blending: The versatile colour technique for men's hair

Colourists explain how to conceal or enhance silver hair and recommend the best products to maintain the colour.

Hair tools 101: Your guide to hair dryers, straighteners and curling tongs

The team explain how to choose and use heated hair tools and share their favourites.

Multi-dimensional colour: The secret to natural-looking hair

Colourists explain how to get the look and offer advice on how to maintain the colour.

This is how hard water damages your hair and what to do about it

Key advice on how the pH of water affects hair and products that will help.

Butterfly haircut: Mastering the latest long hair trend

Stylists explain everything to know about the cut loved by Sabrina Carpenter.

What is 'naturalised blonde' and how is it created?

Colourists explain the summer-inspired hair colour trend.

Paul Edmonds treatment list: Solutions for every hair need

Highlighting the salon's range of targeted hair treatments.

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